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I really wish it would go away but there it is month after month in some glossy magazine or other. A smug father and son duo and beneath them the caption: ‘You never actually own a Patek Phillipe. You merely look after it for the next generation’.

Hopefully one day he’ll be forced to hock it having maxed out the credit card to pay the mortgage, following a disastrous punt on some shares a ‘friend’ told him about.

‘You never actually own a Patek Phillipe, you hand it over to a pawnbroker for a fraction of its shop price, knowing you’ll never see it again’.

 

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